Comparison and Contrasts of Literary Work Essay

In my paper I will be comparing and contrasting two literary works of a short story and a poem. The short story and poem I chosen to compare and contrast is â€Å"Story of the Lost Son† (Gospel of Luke) and â€Å"The Boxer† (Paul Simon and Brue Woodley. On my paper I will be writing about the similarities and differences between the short story â€Å"Story of the Lost Son† and the poem â€Å"The Boxer†. My paper will be given you the insights on a short story and poem can be similar in one way, but also different in another. In the short story of â€Å"Story of the Lost Son† it was about a poor father with two sons and the youngest son wanted to go out in the world on his to get what was coming to him. In the poem â€Å"The Boxer† you have a poor boy who want to leave home and go out in the world and make something for his self but couldn’t because he didn’t have the money for it. In the first paragraph I will be talking about the short story of the â€Å"Story of the Lost Son† (Gospel of Luke). In the short story â€Å"Story of the Lost Son† it was about a poor family with just a father and two sons. The father had some land and money put up for his two sons when they was ready to be on their own. So that they could have a little something rather than go out on their own nothing. When the youngest son found out that his father had that for them he goes and tells his father that he was ready to be on his own and he was ready to get what he had coming to him. His father’s told him he wasn’t ready because he was still just a boy but he argues that he was ready. When he left from home he got marry and blew all his money in just a month and didn’t had any way to get it back. So what he had to do was run back home and apologies to his father to see if his father would accept him back home even though he ran off knowing that his father was trying to tell him he wasn’t ready. But for him being stubborn and hardheaded he didn’t know what the income would be. In this paragraph I will be talking about the poem â€Å"The Boxer† by Paul Simon and Brue Woodley (1968). In â€Å"The Boxer† they are talking about a poor boy who was from a family who didn’t have nothing and been promise so much, but didn’t receive it. Realizing that all of it was just a lie he set off on his own it search for something better for him and his family. Stranded in a railroad stations surrounded by workmen with wages he found his self with the rest of the ragged people begging for quarters. He had his mind set to find a job, but he didn’t get any offers from any jobs. Being in New York City he found his self lonesome and homesick, because he was all by his self it a city he didn’t know. At those times he would catch his self in the street of the Seventh Avenue with the rest of the people who didn’t have anything to do. That’s when he started boxing and always relied on his two gloves to give him the comfort he need. Young boy never went back home since he left. The similarities that these two literary works have in common are that they both were young boys who were poor and they left home. In the short story of â€Å" Story of the Lost Son† the youngest left home with the little money his father gave him to because he claim that he was ready to be on his own. And then in the poem of â€Å"The Boxer† he was also a young boy leaving his home to go somewhere else because he thought he would do better out there away from their family. But if you read both works, you would realize that they both boys came from a poor family try to find somewhere else to go to better their self. What else these two literary works have in common is the theme because they are both from a poor family with nothing going out there in the to make something out of their selves. The differences between the short story and the poem are a whole lot. In â€Å"Story of the Lost Son† the youngest son left home because he didn’t want to follow the rules his father was giving him and he thought he was ready to be out there on his own but he wasn’t. And then he blew all the money his father gave him because he got marry and less than a month he didn’t have nothing left and he went back home begging and telling his father sorry because he thought his father wouldn’t let him come back. How the poem â€Å"The Boxer† different is that you have a young boy leaving home to find something better for him and his family. He didn’t leave home, because he wanted what was coming for him, he left to better his self. Both literary work the character left home on their own, but only one made something of his self and didn’t went back home begging his family to figure him. In conclusion my two literary works that I compare and contrast show you how two different literature a similar, but also different. They both was young people who left their family and home to go on their own but only one make something of their selves while the other return back home the same way they left. So what I’m trying to say I enjoy these two literature because they both show you the do’s and don’ts. If you go out there on your own and you came from nothing it best to fight so that you want feel like you waste your time.

Ww1 Essay

WORLD WAR 1 The cause of World War 1 was not only of the terrorist group, The Black Hand Gang, kill the Archduke of the Austro Hungarian Empire, Franz Ferdinand. There were many causes of the Great War, like Militarism, Imperialism and Nationalism. This essay is going to be based on the cause of the Black Hand Gang. The Black Hand Gang was lead by Dragutin Dimitrijevic. The Black Hand objectives were Bosnia-Herzegovina independence from Austro-Hungary. They feared a war with Austro-Hungary and they thought that the assassination will be successful.Gavrilo Princip’s decision to shoot The Archduke Franz Ferdinand change the world because that shot started WW1, the Austro-Hungary Empire split, resulted in some nations gaining their independence and it led to the deaths of 7 million people. It changes the world because days after that shot, WW1 begins and millions of deaths happened. There had been other assassinations in the past years but after weeks it became apparent that the assassination of Ferdinand was different. July 23, Austro Hungary gave Serbia an ultimatum, a set of final conditions that must be accepted to avoid the consequences like war.The ultimatum demanded that the Austro Hungarian officials enter to Serbia to investigate the assassination of the Archduke, Serbia had 48 hours to accept that or they will face war. By august the major European powers were at war with each other. Serbia was not ready for war with Austro Hungary but they didn’t want to accept the ultimatum. By the time it was over it were the war that had involved most nations of the world and the largest war that the world had ever seen. WW1 was the reason of millions of deaths such as soldiers and civilians.The countries that had more deaths in the war were Germany with approximately 1,773,700 then Russia with approximately 1,700,000 deaths and France with approximately 1,357,800 deaths soldiers. The U. S. send about 4,355,000 soldiers and approximately 120,000 of them die in the war because of diseases or fighting or other causes. When WW1 started Germany was able to send about 3,800,000 soldiers to war. This changed the world because was the war that had more deaths in history since now. Some countries gained their independence in WW1.Let’s take Poland as an example, before the Great War most of Poland was a Russian client state and during the war they devastated since they served as battleground but they gain their independence upon a conclusion of war. Other example, Lithuania before the war they were occupied by Russia, during the war after Russia withdraw of the WW1, Lithuania is left open for German occupation, but after the war Lithuania became independent because Russia withdraw and Germany too. This changed the world because a lot of countries are independent thanks to the WW1.The start of WW1 it obviously changed the world because the Austro Hungarian Empire split and Bosnia Herzegovina got their independence, thanks to WW1 mill ions of soldiers died fighting or because of diseases and other things, thanks to WW1 many nations gained their independence so they are no more occupied by other powerful countries. Maybe those 3 reasons are the most important on how WW1 changed the world Angelillo, G. (2007) U. S. Participation in World War One Retrieved September 23, 2012 from http://www. roangelo. et/angelo/battlemp. html Unknown. (2010) German soldiers on World War 1 Retrieved September 23, 2012 from http://www. kwintessential. co. uk/articles/germany/German-Soldiers-of-World-War-I/3980 Unknown (unknown) WW1 casualty and death tables Retrieved September 23, 2012 from http://www. pbs. org/greatwar/resources/casdeath_pop. html Unknown. (2009) Effect of World War I on Each Country Retrieved September 23, 2012 from http://www. worldology. com/Europe/world_war_1_effect. htm Karls, F. (2001). World history. United States. P 518

Wal-Mart Assignment Paper Example | Topics and Well Written Essays - 1500 words

Wal-Mart Paper - Assignment Example This presentation discusses the microeconomic and macroeconomic factors that affect the operations of the giant retail outlet chains. Microeconomic Analysis In order to understand the nature of demand and supply environment in the various outlets owned by Wal-Mart, it is important to describe the product portfolio for Wal-Mart. Among the products that an ordinary retail shop offers to the market, general household products and appliances, electronics, beverages, food, stationery, textiles, furniture among many other general retailable products. From this illustration of product portfolio at Wal-Mart or any general retail outlet, certain demand and supply forces influence the operations of the shops when compared to any other shop such as wholesale outlets. One characteristic of the demand and supply is the high diversity in products that the company deals in. Whereas it is possible to monitor one line of products and the performance thereon determined, the aggregate demand and supply for the retailer is determined by the total performance of the products. This implies that the performance in demand and supply of a single product will affect the operations of the company to the extent of the overall proportion that the particular product makes to the operations of the company. This is an advantage to Wal-Mart since the high performing products soak up the impact of non-performing goods. As a disadvantage, accommodating non-performing goods at any season blocks the capacity to exclusively exploit the benefit of high demand for highly performing goods. In terms of the market structure in which Wal-Mart operates, it is perhaps important to consider the two market platforms at both the local US market as well as the international level. For Wal-Mart, the level of retail outlet design and approach taken by the company in the US is largely an oligopoly1. The structure of an oligopoly qualifies Wal-Mart to be classified as such due to the existence of few players of it s status and form. Retailing at the large size and high-end category in the US has a few players due to the inherent market forces that discourage entry of many players. According to Porter’s five competitive market forces, the entry of new players into the departmental retailing is highly restricted due to the nature of retailing business that can accommodate only a specific number of players. The few players in this kind of business in the US include Target and Costco2. In the overseas market platform, Wal-Mart assumes different statuses as defined by the retail business in the different countries. As an illustration, the market could be a monopoly in a country where such size of retail players is not present. In view of the interventions that can be taken to ensure that the oligopoly or monopoly structure is maintained for Wal-Mart to enjoy its benefits, the management needs to consider offering unique services and products. Under the circumstances that an oligopoly presen ts to the players, competition may increase and affect Wal-Mart’s opportunities in the market. To facilitate a strong and sustainable market existence amid the competition, Wal-Mart must present a unique product to act as the main customer attraction and retention factor. To illustrate this, McDonald’

Joint Commission on Health Care Organizations Policy Research Paper

Joint Commission on Health Care Organizations Policy - Research Paper Example The analysis of the policy of TJC in accreditation of healthcare organizations shows its strengths and weaknesses, enabling analysts to make informed recommendation of the way to improve it. TJC has the responsibility of ensuring that all the organizations that offer healthcare services improve their services to increase the satisfaction in the patients who receive care from them. This commission has implemented the policy to enhance the healthcare to all people in that it sets regulations that health care organizations have to follow so that they can be licensed to operate within the country. The goal of TJC is to establish safer healthcare systems for all patients in the United States of America (US), and therefore to ensure that all who seek care get quality services. TJC aims at eliminating any form of poor services that may result from poor conditions of health facilities, lack of qualified caregivers and other issues that can the healthcare standard. TJC also aims to ensure tha t patients all over US can receive similar services irrespective of the caregiver or hospital they seek healthcare services across the country. These goals of the TJC are aimed at ensuring equality of healthcare service delivery to all patients and that the services are offered in a safe environment that will enhance the recovery of the people who seek care instead of causing deterioration of their condition, an attribute associated with substandard healthcare delivery (The Joint Commission, 2007). Apart from the basic healthcare services, TJC also offers services such as consultancy, accreditation, publication and education programs that are aimed at increasing the quality of patient care. TJC assist health organizations, health ministries and other stakeholders in health sector to evaluate, improve and implement the patients’ care and increase their chances of safety so that they can recover from their conditions. Through the activities of TJC, the healthcare organizations that offer care demonstrate their value for quality of services in their situations. The success of TJC is assessed through the performance of the healthcare organizations that comply with the policy that determine the way they offer the services they ought to give to all the patients (The Joint Commission, 2010). Explanation of the process of accreditation of health organizations by TJC TJC has implemented a plan, which is used to assess the delivery of services of different healthcare organizations in the world. This assessment is done through a randomized survey of the healthcare organization after a particular length of time to ensure that they are complying with the requirement of the policy. The survey on adherence to stipulated guidelines is carried out after every three years for healthcare organizations, and after two years in laboratories that offer healthcare services to the people in the society. Through these surveys, organizations assessed are analyzed according to the ir different sections of operations to ascertain whether they meet the set standards. Organizations that TJC targets to carry surveys on are not usually notified of the date

Analysis of Toys R Us Case in Japan Term Paper Example | Topics and Well Written Essays - 3000 words

Analysis of Toys R Us Case in Japan - Term Paper Example As per Bank of Japan , the annual growth in the retail toy market in Japan grew 94% while GDP of Japan at an annual rate of 7% during 1970s. Further, toy market in Japan was ranked as the second largest in the globe trailing to U.S.A and in 1991; the worth of Japanese toy market was estimated at $7.1 billion. In 1991, about 29,413 stores were in operation in Japan and toy sales occupied a major share in their aggregate sales. Further, about 11,628 stores were exclusively dealt with toy, computer games and hobby specialty products. Further ,there were about 12,582 small general retail shops , about 2772 convenience stores , 1227 large toy specialty retail shops and there were about 500 bigger general stores, which had the significant share of their revenues comprised from the sale of toys. Toys R Us entry into Japan was well timed in corresponding with antisturctural restriction efforts by then Bush administration in U.S.A. Looking for positive PR , the Japanese government compelled t he regional government to soften the â€Å" Big Store â€Å" laws under which the present retailers in Japan could exercise the veto to the entry of a large retailer into their province. Toys R Us first store in Japan was established with an offer of more than 18,000 toy items as inventory located in 3,000 square meters, which was regarded as the best illustration of what has come to be labeled in U.S.A as a â€Å"category killer.†Ã‚   By establishing an awesome advantage, it was aimed to bar the competitors from establishing opposing stores before they started.... In 1989 , Toys â€Å" R† Us made its first attempt to enter into the Japanese toy market which was then controlled by small general retailers of tiny specialty stores .As per Bank of Japan , the annual growth in the retail toy market in Japan grew 94% while GDP of Japan at an annual rate of 7% during 1970s. Further, toy market in Japan was ranked as the second largest in the globe trailing to U.S.A and in 1991; the worth of Japanese toy market was estimated at $7.1 billion. In 1991, about 29,413 stores were in operation in Japan and toy sales occupied a major share in their aggregate sales. Further, about 11,628 stores were exclusively dealt with toy, computer games and hobby specialty products. Further ,there were about 12,582 small general retail shops , about 2772 convenience stores , 1227 large toy specialty retail shops and there were about 500 bigger general stores, which had the significant share of their revenues comprised from the sale of toys. Toys R Us entry into Ja pan was well timed in corresponding with antisturctural restriction efforts by then Bush administration in U.S.A. Looking for positive PR , the Japanese government compelled the regional government to soften the â€Å" Big Store â€Å" laws under which the present retailers in Japan could exercise the veto to the entry of a large retailer into their province. Toys R Us first store in Japan was established with an offer of more than 18,000 toy items as inventory located in 3,000 square meters, which was regarded as the best illustration of what has come to be labeled in U.S.A as a â€Å"category killer.† By establishing an awesome advantage, it was aimed to bar the competitors from establishing opposing stores before they started. (Johanson 2006:185).

Ethical Case Analysis Essay Example | Topics and Well Written Essays - 500 words

Ethical Case Analysis - Essay Example It defines the organization’s role as the promotion of availability of information, freedom of speech and transparency. Hacktivism, however, does not necessarily mean criminal ventures as it includes application of websites’ links to publish information on social networks. Posts such as like a particular page for facebook to make donations towards a cause are examples. The author however simplifies its definition to application of the internet to facilitate an objective (Carter, p. 1). Anonymous is the illustrated example of hacktivist group that breaks into websites whose opinion the organization does not agree with. The group also applies its high level of skills to close down websites such as those of governments and other organizations as counter attack initiatives for actions that are offensive to its objectives. Its reaction to the temporary closure of the Wikileaks website is the recent example. The group is also involved in other mass action movements. The author however notes that most internet users in social network unknowingly participate in hackivism through following hacktivists’ directives to publish links on their social network pages (Carter, p. 1). The article identifies two moral agents. Anonymous group is identified as a specific moral agent and the social network users who engage in the type of publications as general moral agents in the case. This is because the parties’ initiatives that involve conveyance of information to the public can be determined as either right or wrong. The act can be right to the effect of truthfully criticizing an evil or advocating for a beneficial initiative but can be bad if the criticism is not based on the truth, leading to harm. Anonymous for example advocates for freedom of expression and acts in defense against authoritarian initiatives. Depending on the consequences of their actions, they can be judged as either good or bad. Actions of individuals in

How does Chinas geography reflect both tremendous diversity and a Research Paper

How does Chinas geography reflect both tremendous diversity and a remarkable continuity across history and regions And how has thinking like a geographer helped you better understand this paradox - Research Paper Example During the initial years of this system, it mainly served as a tool that was used by the communist government to monitor it’s the people and not as a control mechanism of any movements and population migrations. It should be noted that during the early years of the 1950’s, the country experienced a period of relatively free movement and people were basically allowed to move into and out of the cities without any restraints or inhibitions. The 1954 Chinese promulgated constitution was seen to even guarantee the citizenry of a basic right to migration and free residential choice (Chan 199). The unchecked migration of the population into cities escalated and became a serious burden on the central government leading to the implementation of new hukou legislation in 1958 by China’s National People’s Congress. Using the system, the Chinese government was successfully able to regulate its citizen’s mobility generally up to the end of the 1970’s. The governments considered the restriction of the labor mobility of its citizenry to be important if it was to be able to effectively implement the strategies it had laid in place that were prioritizing a general industrial growth in the country mainly by ensuring that it maintains the number of citizens whose economic activities are not agriculturally based to optimal low levels (Chan 199). The family registration system can be traced back to the early Xia Dynasty (c. 2100 BCE – 1600 BCE). In later centuries, the initial family registers were quickly refined to eventually become into a basic structural organization that was used in controlling entire clans and families for the purposes of conscription, taxation and social control (Chan 199). The hukou system mainly classifies the country’s citizenry using two basic criteria, the first being by one’s socioeconomic eligibility (agricultural o non-agricultural) and the second

Cit Research Paper Example | Topics and Well Written Essays - 1750 words

Cit - Research Paper Example Vint Cerf was a program Manager at DARPA, which is the United States Department of Defense Project Agency. At DARPA, Cerf actually introduced the idea of TCP/IP. TCP/IP is a protocol that is widely used. At that time, Cerf continued to developed many programs that were deemed as necessary for the cultivation of the internet itself. It is quite clear that Cerf is a very accomplished individual in many facets. First and foremost, Cerf was a very accomplished at his position of DARPA. Furthermore, Cerf has also received number of honorary degrees, including high-level doctorates, from the  University of the Balearic Islands,   Switzerland,  Capitol College,  Yale University and Gettysburg Colleges to name a few. During the year of 2005, he has served as vice president and chief Internet pioneer for Google. In this particular role, he is responsible for identifying new enabling technologies that GOOGLE was creating at that time such as drive, maps, images, etc. On February 7, 200 6, Cerf took a more proactive role as he testified before the  U.S. Senate Committee on Commerce, Science, and Transportation's hearing on  network neutrality. This was due to the fact that network convergence was becoming a huge Speaking as Google's Chief Internet Evangelist, Cerf noted that nearly half of all consumers lacked meaningful choice in broadband providers. The recent major involvement of Cerf consisted of him to be in the same cabinet as Obama as US first CTO alongside of Obama. A huge accomplishment indeed, Cerf continues to pave the way the way for the modern day internet. The latest project that Vint Cerf is working on is a monumental task undoubtedly. It consists of building a backbone in the universe. This project consists of creating an IP backbone in the universe, especially Mars. This new standard will be able the NASA to conduct communication within planets. This project is the most interesting project that Cerf has been involved with because it involves ce lestial motion. Without a doubt, Vint Cerf has earned his spot in the history books as one of the most prominent figures. Without his trial and experimentation to create the internet, the technology evolution would have never been initiated. The idea of internet was an idea that was in thoughts of many engineers, but only through the guidance of Cerf that it actually became a reality. Throughout history, Radia Perlman is known as the mother of the internet. One of the most accomplished females in the history of technology, Radia has earned herself a spot in the history books. Most notorious for her innovation of Spanning Tree Protocol, Radia solidified her spot. Her innovation of STP is essential because STP ensures that a network remains configured in any event to ensure that data is delivered whenever a user or machine calls for it. The concept was adopted as an IEEE standard for bridge technology and remains in place to this day. Moreover Perlman also developed algorithms to make link state protocols such as IS-IS and OSPF efficient and scalable. One cannot truly understand the innovation of STP without understanding Perlman’s breakthrough. When the evolving technologies of Internet came into play, the topology of network contained many flaws. One of the biggest flaws was the constant loop that Ethernet had to go through. Perlman’s understanding of networks and her model of STP ensured that a loop-free broadcast of LAN. The prime function of

Text Analysis essay Example | Topics and Well Written Essays - 1500 words

Text Analysis - Essay Example Just as Dassanowsky states, artists are not interested in picturing the reality but picturing the picture of reality. The duty of artists therefore is delivering the right information to the society without alteration of information for further critics. The most outstanding focused and engaging films by Tarantino is a clear indication of their roles. They serve as role models who always speak for the community (Dassanowsky, p.65). In this case, Tarantino talks about the World War II which degrades the human value and purpose through merciless killings. The mourning of author’s mother and wife indicates the condemnation of the society and this clearly indicates artists are the voice of the community (Dassanowsky, p.78). . However, the film has received much criticism from the public which is the duty of the community to scrutinize the work of artists. This gives meaning to the existence of humankind and their core values. In this film, women are seen as victims of circumstances who go through rape and brutality. Though this is condemned, it is clearly brought out and it is upon the society to accept the truth and make the necessary changes. The society scrutiny is seen as ineffective since it does not consider the truth brought out by Tarantino but criticizes that the film harshly judges the society (Dassanowsky, 125). The action of the author highlights the essence of existence of artists with the major roles they play in the society. It does not only bring out their purpose but also upgrades the production quality of other films which will try to meet the set standards. The idea of having Hitler assassinated may be criticized as being against humanitarian laws but it is the only solution to the end of World War II and the violence involved. It is evident that artists provide guidelines to the society in terms of way of living. Tarantino advices the society to forget about the World War II and move on and not to keep mourning about the

Write a discussion paper on green marketing is a fad Assignment

Write a discussion paper on green marketing is a fad - Assignment Example Some of the techniques and tools used by marketers were based upon the notion of fear and guilt. Apart from this the actual reasons as to why the consumers started to prefer such product is another important question to be answered. Despite its overall appeal, the green marketing is still considered as one of the hottest and debatable issues with advocates from both sides providing their own arguments in favor of each alternative. Over the period of time, it has been observed that green marketing as the primary sales pitch is on the decline and consumers are not actually giving more preferences to the products marketed by using green marketing tools and techniques. (J. Ottman 2011) This decline therefore does point out to the question of whether green marketing is a fad and will vanish over the period of time? This paper will therefore argue as to whether green marketing is a fad and will survive for long or not? Green marketing is relatively different from the traditional marketing because it is only limited to the marketing of products and services which are environment friendly and are targeted at a particular market. Green marketing as such therefore must two important criteria of improved environment as well as the customer satisfaction. (Ottman, Stafford and Hartman 2006) It is important to understand that no product or service has a zero impact on the environment however, it is generally accepted that those products and services which actually protect the environment by reducing or conserving the use of energy and other resources. It is therefore generally believed that the environment friendly products must improve the productivity of the natural resources and improve their competitiveness and life. It is therefore critical to accept that the green marketing pose a credible threat to the conventional marketing because it directly challenges the way products and their marketing were viewed in the past.

Great Expectations Essay Example for Free

Great Expectations Essay Even though Pip has become snobbish by the end of Book One, Dickens still manages to make the reader like him. Show how and why Pip has become something of a snob and what makes us retain our sympathy for him Tom Beach In Great Expectations Dickens depicts Pip as having an increasingly snobbish character throughout Book One. He shows Pip to have an exaggerated respect for his social position and his growing hatred for the common life that he lives. The reader sees that Pips snobbishness is due to his desire to become a gentleman and his aspiration to be liked by Estella, from whom he adopts some of his snobbish attitudes. Even though it is clear to the reader that Pip has become somewhat of a snob, Dickens encourages the reader to still like Pip. He puts across that Pip is an orphan and that these snobbish feelings we see are just outward feelings. We learn that he was not proud of the snobbish character that he had become from the way he looks back on his life as an adult. These events make the reader feel sympathy for Pip, leading the reader to retain their criticism of him. In Book One of Great Expectations we see Dickens show Pips progressively snobbish character in many ways. After Pips first visit to Satis house and after falling for Estella we see Pips ambition to become a gentleman. We see that Pip blames Joe for being common, and for Joe not bringing him up as Pip thinks he should: I wish Joe had been rather more genteelly brought up, and then I should have been so too. We see Pips snobbish character developing as he blames Joe for being common; he is ashamed of the dear good fellow and disappointed in him for being so ignorant and common. Pip is patronising towards Joe for something Joe has no control over. Pip feels he is able to comment on Joes social status because he does not belong to [his] higher society and would be an embarrassment in front of Estella. This sudden change of attitude in Pip that wants to dismiss his family comes as a great shock to the reader. We see this to be a case of him being a snob. In Book One, one of the main points of Pips character that shows Pip to be something of a snob is his patronising attitude towards Mrs Joe. When Pip is going to see Miss Havisham with Joe and accompanied with Mrs Joe Pip feels embarrassed because they are trying to dress up to much: I am not quite clear whether these articles were carried penitentially or ostentatiously. Pip feels that his sister, Mrs Joe is very much overdressed, trying to look more ladylike that she really is. He is very patronising to her, as seen in the above quotation for simply being overdressed. Pip feels he is above her. Pip shows his growing snobbishness due to the fact that he is so willingly able to dismiss who he is and what he should become: I had believed in the forge as the glowing road to manhood and independence. Within a single year, all this was changed. Now, it was all coarse and common. We see Pip has lost faith in his normal life in the forge, dismissing the fact that that a life in the forge is what he is meant for. Pip will never like Joes trade and is sad when he is made apprentice to him: And what could I possibly do then, but say I was enjoying myself when I wasnt. Pip feels that the apprenticeship will tie him away from his ambition. He feels the forge is so coarse and common that it will prevent him from becoming a gentleman. Pip feels that he is too good for the community that he lives in; he wants to get away from it: It would be very disagreeable to be stared at by all the people here. We see Pip deciding not to go into town in his new suit. He again feels that he is above all the people in the village, that they would make such a business of it such a coarse and common business that [he] couldnt bear [himself]. This fact that he looks down on everybody in the village depicts him as a vain snob; he is not going to be a rustic man anymore. In the closing stages of Book One we see Pip being very snobbish and capricious towards Biddy, a girl who looks after the house and has fallen in love with Pip: Biddy I returned with some resentment, you are so exceedingly quick that its difficult to keep up with you.

Relationship between creativity and parenting among preschool children

Relationship between creativity and parenting among preschool children Parenting is potentially a prominent process which affects childs biophysical, psychological, social, and spiritual development. According to researches parenting styles have a crucial role in childrens development(Holden Edwards,1989;Baumrind,1991;DarlingSteinberg,1993;Chao,1994;Paulson,1994;Lorenz,Hoven,AndrewsBird,1995;Reissetal.1995;PalmerHollin,1996;Radziszewska,Richardson,DentFlay,1996;Holdren,1997,Querido,Warner,Eyberg,2002;Sabbatini,Leaper,2004;Dixon,Hamilton-Giachritis Browne,2005) . Due to the fact that parents are the first people who interact with children in the environment, parenting style is considered to be an important factor in childrens growth (Steinberg, Elmen, Mounts, 1989; Pratt, 1988; Xie, 1996). since it has impact on various dimensions of child development such as physical, cognitive , emotional, social and language development. Unfortunately, many parents lack information on how to provide a good home environment and how to use good parenting practices to encourage their childrens abilities. Teachers and other childhood professionals are key resource persons who can disseminate information to parents and encourage parents to choose effective parenting style. It is a well -known fact that parenting styles set the environmental and emotional context for childrens development. Many writers have noted that specific parenting practices are less important in predicting child well-being than is the broad pattern of parenting. Most researchers who try to describe this broad parental setting rely on Diana Baumrinds concept of parenting style. The construct of parenting style is used to capture normal variations in parents attempts to control and socialize their children (Baumrind, 1991). Diana Baumrind (1966) was the first researcher who made lots of effort in researching about the conception of parenting style and its various types; she classified parenting style into three types of authoritarian, permissive and authoritative. the authoritarian parenting style is characterized by being highly challenging and less responsive. The authoritarian parent is inflexible, rough, and demanding. Coarse parents usually fall in this category (It is worth saying that Baumrind added the point that not all authoritarian parents are abusive) (Diana Baumrind 1966). permissive parents are less taxing however highly responsive. The permissive parent is excessively responsive to the childs needs in the way that they rarely apply orderly rules. The outcome of permissive parenting would usually be the spoiled child (Diana Baumrinds 1966). Children are all born with certain set of characteristics and abilities which may be cultivated based on the surrounding environment. Creativity is among these characteristics and since each child is born with the instinctive ability to be creative, all children have the right to be given the opportunity to discover, use and nurture this inborn gift. All children have capacity to be creative and children should have the opportunity to show their ability to be creative (Torrance 1970). Hence parents must create an atmosphere conducive to develop creativity. Definitions of creativity are not straightforward and limited so that we come across various writers contributing to the disputation about the constitution of creativity with different views. However most theorists come to the same point that the creative process in all its different definitions share some common aspects which are imagination, originality, productivity, problem solving and the ability to create an outcome of value and worth hence creativity can be defined as a process of thinking and responding that is engaged with connecting with our prior experience, making response to incentives (objects, ideas, symbols, people, situations) and bring into being at least one unique combination. E. Paul Torrance (1997), one of the leading researchers in the field of creativity, defined creativity as the process of sensing problems, forming ideas, and deriving unprecedented solutions of unique problems with elaboration and embellishment. The study of creativity in young children has been approached form different point of views. There has been several investigations examining parental and family influences on preschoolers creativity . Bomba ,Moran, and Goble(1991) organized a study on children and their parents to explore the relationship between familial style and preschoolers creative potential. Findings revealed that children of families who were flexible in their family structure got higher scores on a creativity test. Statement of Problem The parents and learning environment during early childhood have great impact on child outcomes .There are evidences that show how parents can influence on children such as family income, parentsoccupatios and parents education. Infect parents are influential person through of the childs life. They have essential task to teach children new skills and who are the first teachers. There are several styles that parents chose during the parenting and each one has particular influence on children. Baumrid was the first researcher that use parenting style concept and other research until now show that significant effect parenting style on all aspect of child outcomes. Therefore awareness of how and what influences parenting style is significant when researches have shown relationship between parenting style and positive and negative children outcomes. Negative outcomes including: eating disorders, aggression, low academic performance, depression and positive outcome such as high academic achievement, self esteem. The problem being addressed in this study is to investigate the relationship between parenting style and creativity level of Iranian preschool children live in Malaysia. http://www.informaworld.com/smpp/content~content=a727330303db=all early education and children outcomes 2005 nfluences of parents education on their childrens educational attainments: the role of parent and child perceptions   Purpose of study The major purpose of this study is to explore relationship between parenting style [namely authoritative, authoritarian and permissive] and creativity among preschool children. The second purpose of study is that provides information to parents on the effects of their styles on creativity and their childrens performance in creativity. It provides information about the creativity level of Iranian preschool children as well as provides information about parenting style in Iranian students. There are some reasons to show this study is useful : first reason is that recently there is more focus on child development than before and that parents must be more educated about their parenting styles .Second reason is that the researches show lack of awareness of parents about parenting styles they choose which has direct influence on the child outcomes .For the third reason, the findings will help professionals and educators in early childhood area to design suitable programs to parents in order to enhance their knowledge about parenting and parenting styles . Research questions The research questions for this study are as follows: Is there any relationship between authoritative Iranian parents and their child creativity? Is there any relationship between authoritarian Iranian parents and their child creativity? Is there any relationship between permissive Iranian parents and their child creativity? Limitation of study In this study only Iranian parents in Malaysia will be used as sample since I am Iranian and my concern is to inform the Iranian parents how their parenting style will influence their children creativity. The second limitation is the questionnaire is in English language. Third, this study is carry out in public Iranian preschool. Operational definitions The following concepts were nominally defined for this study: Parenting style: Parenting is a complicated set of activities which involves much particular behaviour that work independently and collectively to affect child outcomes. Parenting has such a significant role in childs life that determines the nature of children s following life and even their future parenting styles. (GearyFlinn, 2001; Keller, 2001). Darling and Steinberg (1993) define a parenting style as the emotional climate in which parents raise their children. Darling and Steinberg defined parenting style as: A constellation of attitudes toward the child that are communicated to the child and that taken together, create an emotional climate in which the parents behaviors are expressed. These behaviors include both the specific, goal-directed behaviors through which parents perform their paternal duties and non-goal-directed parental behaviors, such as gestures, changes in tone of voice, or the spontaneous expression of emotion.(DarlingStenberg,1993,p.3). Diana Baumrind conducted an interview with parents of preschool children and observed the interaction between parents and children and based on the result she believed that parenting styles have two important dimensions (Baumrind,1971,1978,1989). The first one wasparental responsiveness and the second one was parental demandigness. Parental responsiveness refers to parents consideration on childs needs. Parental demandiingness refers to the demands which are made by parents on their children to become unified into the family and the society. She described parenting style in three categories: authoritarian, authoritative and permissive . Authoritarian parenting style: Authoritarian parenting style is described with high demandingness but low responsiveness. Authoritarian parents do not express ideas or reasons behind their rules for their children and children have to follow the rules unconditionally. Attitude of these parents is that the child must do whatever they say. The authoritarian parents communicate less with their children and they use punishment if the children do not accept the rules. Authoritative parenting style: Authoritative parenting style is the most appropriate method with the best outcomes .Parents have moderate demanding and moderate responsiveness. They have reasonable requests to child, they show love and affection, and they listen to childs views, they encourage children to be independent. Authoritative parents explain to the child the reasoning behind their rules and control. (Baumrind,1966) Permissive parenting style: Permissive parenting style is described with high responsiveness however low demandingness .Permissive parents tend to give more freedom to children and less control, guidance and punishment. The child can do whatever she or he wants unconditionally. children of permissive parents show traits such as low self-esteem and lack of independency. Creativity Several experts define creativity in many various ways and each researcher has his own definition on creativity and in highest number of definitions, creativity is making new thing, originality, unusual, unexpected, valuable etc.(preschool education book). Torrances definition of creativity (1974): A process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements, disharmonies, and so on; identifying the difficult; searching for solutions, making guesses or formulating hypotheses about the deficiencies; testing and retesting these hypotheses and possibly modifying and retesting them; and finally communicating the results (p.8). Preschool children Based on Malaysian curriculum, children between 4 to 6 is located under preschool Methodology This research is a quantitative study and the data will collate by questioners. Instrumentation: The instrument used in this study will be TCAM ( Torrance 1981) to measur creativity in preschool children and will also use a version of the parenting styles and Dimensions Questionnaire(PSDQ) (Robinson, Mandelco, Olsen, Hart, 2001) to collect data. Method analysing data is by the quantitative data analysis .Spss version 17 will be used in this study. Sample A total of 100 Iranian parents in Kuala Lumpur (50 females and 50 males) and 50 preschool children from Iran will be included in this study. http://www.msnbc.msn.com/id/20056147/

Influence of Twnety20 Cricket on Cricket Stakeholders

Influence of Twnety20 Cricket on Cricket Stakeholders CHAPTER ONE 1.0 INTRODUCTION 1.1 Introduction This research on the impact of twenty20 cricket on international cricket attempts to explore the perception of both primary and secondary stakeholders of the game in the international arena. Twenty20 cricket is one of the richest industries, which is valued at around a billion dollar across the globe. Twenty20 cricket is one of the worlds sports with many enthusiastic participants, spectators as well as media interest. Twenty20 Cricket has sparked new life and provided redemption to cricket all over the globe. The Twenty20 version of the game has been a major factor in attempting to further globalize, commercialize and popularize the game. Cricket is one the most popular and well-liked game in the world. Cricket is an established team sport for hundreds of years and very popular in countries such as India, Pakistan, West Indies, South Africa and England. Like other sporting activities, twenty20 cricket is a professional sport that is sought after by both men and women due to its nume rous beneficial attributes. This popular and beneficial activity not only provides you physical fitness but mental strength and sharpness too. A sport helps a person in building a very positive attitude. It has also become a part of education and routines of people. The main of the research is to determine the impact of twenty20 cricket sport on international cricket. This chapter tends to outline background of the study and problem statement. In addition, it discusses the research questions, research objectives and the significance of the study apart from presenting the research outline. 1.2 Study Background The origin of Cricket sport can be traced from the period of the dark ages, probably after the Roman Empire, almost definitely prior to the Normans invading England and almost certainly somewhere in Northern Europe. Circumstantial evidences suggest the fact that this game was started in Saxon or Norman times by children living in south east part of England in an area of dense woodlands known as Weald. It is generally believed that cricket was more of a children game rather than the adults. It was taken up by the adults in 17th century and since then, this sport continued to increase its popularity and public acceptance and never looked back. As far as the name of term â€Å"cricket â€Å"is concerned it is generally believed that this word had various possible sources. The earliest source is traced back to 1598 when it was called as cricket. It is thought to be derived from Middle Dutch term â€Å"krick â€Å"meaning a stick. There are another terms also available which all sugge st the possible involvement of Dutch in this sport. The game of Cricket is known to be spanning from the 16th century with matches being played since 1844, although officially ‘International Test Cricket was played from the year 1877 onwards. Test cricket is the oldest and longest form of cricket. It is also considered as the most reliable and challenging form of cricket to measure the worth of any team where 2 innings are played by each team. After the toss the team that bats first piles on as many runs as possible and declares the innings. Then comes the turn of other team and so the match goes on until the final result. The popularity and charm of test cricket is decreasing day by day because of the origination of new more exciting forms of cricket. Hopwood (2005) argues that the game of Cricket has been governed by the rules for more than 250 years. The Marylebone Cricket Club has been an authoritative figure in putting forth the rules of cricket and its subsequent amendme nts. In the year 2000, the MCC revised the rules of Cricket and introduced Spirit of Cricket to the laws of the game to maintain the unique character and enjoyment of the game. One day cricket is the most recognizable and viewed form of cricket in the world. It is being played and watched by the people with great enthusiasm. The most popular event â€Å"World Cup† of cricket is also based on the pattern of one day cricket. Most of the important and popular championships in cricket are based on one day matches. The one- day international cricket is a late twentieth century development. On 5th January 1971, first ODI was played between Australia and England and till now it is very popular among the cricket fans. Cricket matches are played and liked by the people on national and international level (Birley, 2003). There are many types of cricket like country cricket, club cricket, indoor cricket, womens cricket and cricket for blinds, but the most prominent and popular three types of cricket which are recognized by ICC (International Cricket Council) are test cricket, one-day and newly originated form twenty20 cricket. The arrival of Twenty20 on the cri cketing scene has surely divided the cricketing fraternity. Some believe that it is nothing but a travesty and should not be encouraged at any cost. They argue that since Twenty20 encourages far-from-technical cricket youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Also it will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. Plus there is always the argument that Twenty20 cricket will wean away interest from the traditional formats of the game, especially Test cricket. However, opinion regarding Twenty20 cricket still remains divided as its promoters insist that it will not replace any of the traditional formats but on the contrary will increase i nterest in them by pulling more people towards cricket as a whole. They also argue that the Twenty20 format is a great way of introducing cricket to the non-cricketing world which is used to fast games such as football. There is no doubt that the T20 version of the game has become the most popular and acceptable in the recent times but it cannot be said that other forms of the games have been overlooked. After the commencement of T20 cricket, many thought that the test cricket will be gradually extinguished from the cricket world. It is however wrong to say. All the legends of cricket still firmly believe that test cricket is the toughest and most resilient form of cricket which gets the best of any player. Test cricket judges mental ability and strength, the stamina and resilience factor and various other things of the player which twenty 20 cricket cannot judge. The game of Twenty20 sport involves two teams; each has a single innings, batting for a maximum of 20 overs. Twenty20 game is completed in about three hours, with each innings lasting around 75 minutes, thus bringing the game closer to the time span of other popular team sports such as football (Hopwood, 2005). It was introduced to create a lively form of the game which would be attractive to spectators at the ground and viewers on television. Since its inception the game has spread around the cricket world. The idea of a shortened format of the game at a professional level was discussed by the English and Wales Cricket Boardin 1998 and 2001. When theBenson and Hedges Cupended in 2002, theEnglish and Wales Cricket Board needed another one day competition to fill its place. The cricketing authorities were looking to boost the games image and popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast paced, exciting c ricket accessible to thousands of fans who were put off by the longer versions of the game (test cricket and one-day international cricket). Stuart Robertson, the marketing manager of the English and Wales Cricket Board, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11-7 in favor of adopting the new format. More than 30 focus groups were mobilized. 4,000, 15-minute, face-to-face interviews were set up to gauge the public appetite for the game. The image of Cricket in England had always been that of a sport which is slow-paced, sedate and boring. The audiences identified the length of the matches to be very long, albeit Test Match Cricket (5 days) of One-Day Cricket (8 hours). Easton (1996) argues that the general perception and image in the minds of the public was that Cricket is a sort of sport which more often than not results in boring draws (Test Cricket). Even in one-day cricket (50 overs), the batsmen would score their runs at a pretty slow rate resulting in a dull spectacle for the crowds attending to watch matches at the various cricket grounds. Hopwood (2005) maintains that the England and Wales Cricket Board had initially introducedTwenty20 cricket as a way to get the crowds back in domestic cricket. The first Twenty20 Cup in 2003 (now known as the Friends Provident T20) was marketed with the sloganâ€Å"I dont like cricket, I love it†and it was aimed especially at the youth rather than the cricket connoisseur. It was meant to be a game that would bring the entire family together for an evening of fun and carnival like atmosphere. The finals of the 2003 Twenty20 Cup (in 2003) saw performances by pop stars and rock bands and the party like atmosphere made it an evening to remember. It was a huge success as the crowds were pleasantly taken by surprise. More than the cricket on field the idea was to have fun; cricket just provided the means. This was the ‘fast food of cricket and the people just loved every s ingle bite. Since then Twenty20 has slowly risen in popularity. The first official Twenty20 matches were played on 13 June 2003 between the English counties in theTwenty20 Cup (now known as the Friends Provident T20). The first season of Twenty20 in England was a relative success, with theSurrey Lionsdefeating theWarwickshire Bearsby 9 wickets in the final to claim theTwenty20 Cup 1.3 Problem Statement This study focuses on crickets problem of enduring a severe and long held image problem which is proving difficult for the game to turn around and which is without doubt affecting the potential of cricket to draw vital media and monetary support. Critics have been leveled against introduction of twenty20 cricket. Public Relations activities being critical to the future of the game have not been implemented to the level that it should be or many in the game would like it to be. Many have argued that since Twenty20 encourages far-from-technical cricket, youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Besides, test cricket which is considered the ‘pinnacle of the game may soon suffer the absence of quality international players as cricketers such as Andrew Flintoff of England have retired from Test Cricket to accommodate themselves in Twenty20 Cricket amongst other international cric keters such as Paul Collingwood and Kevin Pietersen skipping the Domestic County Cricket season in the United Kingdom to play for the cash lucrative Indian Premier League. The implications of such incidents may only result in English Domestic Cricket losing out on valuable players and as a result failing to attract audiences and generating revenues for the English Domestic game. English and Wales Cricket Board has played a critical role in the introduction of twenty 20 cricket to the world but there has always been a lingering feeling that the English International cricket team has been inconsistent in their performances at the one-day international level (50 over cricket). Some experts in the game have linked the inconsistency of the international side to the structural problems in county cricket. Other people argue that twenty 20 cricket will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In twenty 20 cricket, at most times the pitches prepared are tailor made for batsmen to go for their strokes and put up big totals on the board. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. The sport of twenty 20 cricket faces another problem of lack of five test match series except for the Ashes. What could be better suited to sustain the interest of the cricket fan than have England tour India or vice-versa for a five test match series. Instead, we have two-Test series arranged at the last minute by the English and Wales Cricket Board. Nobody can anticipate or attend; nobody is satisfied except perhaps the broadcasters whose contracts are fulfilled. There is need for English and Wales Cricket Board to understand that there is no requirement for saturation and committing overkill by scheduling cricket all year around. Instead, just stage and promote the icon series properly, a nd Test crickets unique qualities will take care of the rest. 1.4 Research Questions This research responds to the problems associated with this study by attempting to evaluate the influence of twenty 20 cricket in accordance with the perception of different stakeholders. Hence the research questions that this studied tried to answer is listed as indicated below: What is the impact of Twenty20 cricket on the image of English Cricket Board To what extent has public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket Which is the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 Have public relation activities been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences What measures have the English and Wales Cricket Board put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.5 Research Aim and Objectives In order to obtain the goal of the study, the main aim of the study as well as specific objectives in relation to the impact of twenty 20 cricket on international cricket were formulated with research problems and research questions in mind. The aim of the study was to determine the impact of twenty 20 cricket on international cricket. To be able o obtain the mentioned main objective of the study, five specific research objects were formulated. The specific research objectives are stated as indicated below: To determine the impact of Twenty20 cricket on the image of English Cricket Board To find out whether public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket To establish the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 To investigate whether public relation activities have been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences To find out the measures that the English and Wales Cricket Board have put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.6 Significance of the study Sport industry contribute quite considerably to the development of different nations across the globe; hence this study is going to play a very important role in demystifying the implication of the introduction of twenty 20 cricket in the world of sport. Such information can be used by different stakeholder such as nations, industry players, players, spectators and the general public as well as students. Industry managers can use this study to gauge the implication of twenty 20 cricket and the impact it has on the world of sport. This is quite critical because it can be used by different stakeholders to make appropriate strategies that will be for their good and the good of the public. Perception of different stakeholders especially spectators of twenty 20 cricket will be very significant in making decisions in relation with the twenty 20 cricket sport. This research will also contribute to the pool of knowledge where students will be able to gain necessary knowledge to help them not only be informed but to also acquire relevant information necessary for the completion of their studies. CHAPTER TWO 2.0 LITERATURE REVIEW2.1 The Business of Sportianment Standard Bank of South Africa is a financial services provider, which is a subcomponent of the Standard Bank Group. According to Standard Bank Pro20 Cricket (n.d.), since 1997, the bank began providing sponsorship to cricket in South Africa. This initiative rejuvenated the back the playing of cricket at local level. The game had dwindling spectator s watching the matches. This was also coupled with declining interest. The Bank alongside the Cricket South Africa came up with the model of the 20-A-sidec cricket. According to Standard Bank Pro20 Cricket (n.d.), this was in the Year 2004. This involved lessening the one-day game of cricket. The concept of the 20-over was meant to last for only three hours. This had reduced number of overs. This made the game more interesting, faster than before and furious. This new version of the game of cricket was later to be named the Standard Bank Pro20 series. The objective of the Bank venturing in Pro20 cricket was to build on their existing high levels of association with cricket in South Africa and demonstrate to their chosen audience (Randall, 2004). According to Standard Bank Pro20 Cricket (n.d.), this was in order to show their brand was among those, which was ahead and was able to undergo changes to a better brand. The move by the Bank to place the brand closer to the youth that is through sponsoring the local sport of the cricket game in South Africa. Since the Bank had grassroots involvement with the local play of the sport of the cricket, they also wanted to collaborate with Cricket South Africa so that to repackage the local experience of the game (Suite 101, n.d.). According to Standard Bank Pro20 Cricket (n.d.), this is so that to bring vibrancy in the game making it more vibrant and lively. According to Standard Bank Pro20 Cricket (n.d.), the company opted for internal marketing campaigns as well as sports hospitality; through this, it viewed the strategy of additional opportunity to interact one on one with interested parties of the game on how it is play. The drive for having a new version or revised version of the ga me was because it meant to bring a renewed feeling among the traditional perception of the game. This is not for the sake of those who play the games alone but also for those who the sport as a way of entertainment. Off the pitch activities were brought as a form extra play and entertainment. This meant to act as an additional treat for excitement viewers were getting on the field. The composite of what resulted made the game more exciting and unique. The best phrase used to recognize the resultant product of this was sportainment. According to Standard Bank Pro20 Cricket (n.d.), this was a composite of both sports and entertainment. The phrase developed meant to give priority to the essence of Standard Bank Pro20 cricket. According to standard Bank Pro 20 cricket (n.d.) the game took the design that features three pillar experiences. According to Standard Bank Pro20 Cricket (n.d.), these are mainly cricket, stadium and broadcast. The nexus between the three pillars gave the stakeholders the integrated treat of sportainment. The innovation into the sport of cricket thought out and imported courtesy of the collaborated effort of Standard Bank South Africa jointly with Cricket South Africa (Cricket Web, 2010). The effort involved the bringing in of new dugouts for players at the ides of the field. According to Standard Bank Pro20 Cricket (n.d.), this meant to enhance game watching by the audience seated on the bench with clarity. The game increased he speed at which the players played the game (BBC, 2006). This saw the facilitation of faster changes in the batsmen. The new type of the dropped some of the old team t actics and umpire kit designs; this meant to improve the appeal while watching the game. According to Standard Bank Pro20 Cricket (n.d.), they took the measure to move the umpires into the field carried by vehicles that bore the name of the brands on the side. There was notable change on the play of the game. This was especially on the batting style. According to Standard Bank Pro20 Cricket (n.d.), there was the introduction of a free hit for a no ball. In the stadium there, standard Bank tailored the Hard Hats for fans. There was distribution to fans of headgear for protection against the significant number of fours and sixes expected in the new boundary-bashing version. There was improvement done that came with additional cameras for broadcast purpose. According to Standard Bank Pro20 Cricket (n.d.), these are non-fixed and could be moveable that is from one place to another. When there are international matches in the Pro20 cricket series, more pomp and color were in addition to the stadium. Professional dancers would be ushered into the podium. A DJ booth will come in handy, which are in position placed at an elevated level. The common horizontal digital boards for advertising were removable and in their place put enhanced ones. These new ones have more features. According to Standard Bank Pro20 Cricket (n.d.), these are wider vertical Power Towers. They used to communicate messages. In addition, they have images that parallel the action that is taking place in the field. When SuperSport came on board, this came with untested initiatives to support. These provided with the cricket and stadium an experience. The experience is for live ball-by-ball viewers. The commentators trans-located: newly to the grandstands, as it was not like before. Previously, these were host at the media suite as well as the commentary boxes. In this new position, they are able to interact with spectators. According to Standard Bank Pro20 Cricket (n.d.), this is especially at the b reaks of the games. The new facelift accompanied with providing the fielding captain with an earpiece together with a lapel microphone. According to Standard Bank Pro20 Cricket (n.d.), the commentators capacitated so that they can link directly link in perception and mind with the players. This is at opportunity moments of the game. According to Standard Bank Pro20 Cricket (n.d.), live interviews conducted with the outgoing batsmen after each wicket. Heart-rate monitors attached to some of players on the field. This meant to provide those watching via television broadcast with additional action from the field (Hubbard and Thomas, 2007). 2.2 The Business Side of Cricket According to Easton (1996) the communication to influence peoples ideas, theories as well as feelings used through analogies. This is a common practice in the field of business. A clear analogy occurs between the battlefield of sports and business occurrences. In order to win a game of cricket ones needs a well thought out strategy (Savicca, 2011). This is a similar case as in the business fraternity. There is need to think about how the situation will be in the field. This is like an objective visioning the business venture that is, accompanied with an analysis of the strengths as well as weaknesses. There is a lookout for threats as well as opportunities lingering around the business. The cricket strategy for having the vision is to develop a new product. According to Easton (1996), this has bases on a crop of new players. There is need to prepare for strong wickets which will assure the goes back home after a game with the victory. This is like a market strategy. This is where cha nces for success are vital. Like a business scenario there is need to know what kind of product one is offering to the market. This followed by a winning formula, which is the marketing mix. According to Easton (1996), the same applies to the game of cricket. There is need to know the kind of players one has and how to formulate a workable strategy to win based on their skills. In describing what kind of product that is needed in the sport of cricket; there is need to screen the kind of players one has at his disposal. According to Easton (1996), just like determining the price of the product; the analogy in the game of cricket is the level which to depend on players that you field during the playing of the game, that is, what role best fit each player when on the field of cricket. This resembles how to distribute resources in the case of a business set up. The thought one has to have is about the strength that will promote the possibility for a victory, that is, how one ensures that, the other team has been defeated. According to Easton (1996), this thought out done even before the game begins. Just like the way one thinks out how the marketing mix is going to be done; one has to formulate a strategy that enables to understand the game w hen playing at home as well as when playing at the opponents home turfs. As it happens elsewhere, one has to keep watch on the ongoing in the marketing front. One has to compare business performance with the occurrences in the market sales and profit as well as the market share. According to Easton (1996), in the case of the game of cricket one has to compare their performance within the league and find out how to improve play. That is at the team level. At member level, one can assess their capacity in the bowling and batting. The opportune to sell in business is just as important as the way it may be in a game of cricket. Any skipper who has had to sell to a seasoned opening batsman that he should bat further down the order will need the very best selling skills. A skipper ought to know how the team would move in to their victory. These are the success factors of the game. According to Easton (1996), skipper must ensure that the score is at five an over or endeavor to make sure th e opposing teams best batsman remains always off the strike throughout the game. The rest of other team members should have already known the game plan that the skipper has in mind. This enables the team to launch their tactics without any ado. Because the opponent has opinion that is always to be on toes to know the tactics on application by the opponent by reviewing what has done throughout the past games played, then the team has to deliver a good product. These make the defeats inevitable. According to Easton (1996), in order to make good out of a game through a win then these success has been register through understanding how to cohere as a team. There is need to understand capabilities of each member in the team so that to get the best out of them. These same applies to a business deal there is need to know the capacities of different dealers in the chain to make good out of them. According to Easton (1996), it is true that the business is for the people by the people. Thus, those participating in a transaction are the ones who make up the business. Leadership in a game of cricket is held to create an authority that will drive the team to a common purpose. The common for the team during a game is to win. The team just like a business will for the human communities that have brought together for a common purpose. That is why some underdogs have surprised the big names of the game. According to Easton (1996), understanding the team members, how they react, their skill levels and how best to utilize them, and aligning them to achieve a common goal is vital to the leaders success. During the headingly test, Mike Brearly the skipper demonstrated this brilliantly. According to Easton (1996), in the game of cricket just as in the business front there is need to understand each such that role are set out clearly for every player. This can be on bases of what one is best base on what to do. It should also matter on placing people based on how they consider themselves during a win or loss. According to Easton (1996), this can be likened t o LIFO terms; this is in the way they to assess he behavior when the going is well and how their behavior when they are under pressure. The team may design in a way these factors well taken care of. According to Easton (1996), for instance, who comes in handy to be supporting the captain? Who is suited to do the try as well as serve as the captain of the side? Who will give their place up as a substitute in the batting in order to save the team from a loss? There exit several types of mixes and types that make up the world of cultures in business. These could include the power, people, task as well as role. Just like in business the game of cricket, this is the same (Fischer, n.d.). 2.3 Actuating a Sport as a Business According to Goldman and Johns (2009), any game at the level of business of sport must show how it is economically significant at all the levels of the society. This makes it an important component both as an economic activity as well as wealth creation. Market research has shown those willing to invest in sports sponsorship; this has risen since 2003 by a twenty-nine percent proportion, which best estimated to be US$2.4 billion. This makes part of a proportion of the larger global sponsorship industry. This best estimated to be about US$28 billion in 2004. In the case of South Africa, the amount of money put into the sport as a direct expenditure in terms of sports sponsorship has increased. In 1991, the amount spent in terms of sponsorship was R 207 million but this rose such that in 2000 the amount was R 1billion. Recent case studies show that the amount spent in the sport has risen to 2.6 billion Rand. These studies have further shown that another R 2.2 Billion has spent on lever aging sponsorship. A case in point to identify with is the 1984 when the Los Angeles hosted the Olympics. The Olympics significantly boosted sports marketing. According to Goldman and Johns (2009), this event turned athletics into a sponsored business. This became the first to be operational on revenues generated by private sponsor revenues. The other Olympics operated on a bid to generate profit. In addition to the competition that is experience on the field, sports teams also compete for favor from spectators, media coverage, brand sponsors, product consumers as well as bidding investors. From this perspective, this is making sporting action become a business entity. This is with professional management. Those in management will rather perceive those in their sport team as a brand and are important to sell in the sport club. Thus, the sports icons are rather making sure every sports event is a value addition. This makes them important in the public eye. According to Goldman and Johns (2009), these makes them become valuable and can attract and influence the perception and attitude of other stakeholders the game. Sports Clubs like Manchester United, Real Madrid as well as the New York Yankees have set pace in showing the value of product branding in games is all about? This act makes the sports seem rather to act independently when displayed. The venture is such that the bran d can sell independently of the athlete success. Take for instance the case of Real Madrid. In the football season of 2003/2004, they made up to â‚ ¬64.3 million in the form of merchandising sales. Out of the revenue generated, the brand sold 1.5 million shirts mostly to other countries. The clubs at the helm of football action, mainly based in Europe collectively grew by a margin of 11%, which is equivalent to â‚ ¬ 3.7 billion in 2006/2007. During this time Real Madrid was rated as the first club to make up revenue of â‚ ¬360 million. Research has classified the art of sports marketing in to two versions. According to Goldman and Johns (2009), there is marketing of sports as well as marketing with sports. The marketing of sports involves marketing strategies of sports events as well as sports kits to a target audience of the players, athletes as w Influence of Twnety20 Cricket on Cricket Stakeholders Influence of Twnety20 Cricket on Cricket Stakeholders CHAPTER ONE 1.0 INTRODUCTION 1.1 Introduction This research on the impact of twenty20 cricket on international cricket attempts to explore the perception of both primary and secondary stakeholders of the game in the international arena. Twenty20 cricket is one of the richest industries, which is valued at around a billion dollar across the globe. Twenty20 cricket is one of the worlds sports with many enthusiastic participants, spectators as well as media interest. Twenty20 Cricket has sparked new life and provided redemption to cricket all over the globe. The Twenty20 version of the game has been a major factor in attempting to further globalize, commercialize and popularize the game. Cricket is one the most popular and well-liked game in the world. Cricket is an established team sport for hundreds of years and very popular in countries such as India, Pakistan, West Indies, South Africa and England. Like other sporting activities, twenty20 cricket is a professional sport that is sought after by both men and women due to its nume rous beneficial attributes. This popular and beneficial activity not only provides you physical fitness but mental strength and sharpness too. A sport helps a person in building a very positive attitude. It has also become a part of education and routines of people. The main of the research is to determine the impact of twenty20 cricket sport on international cricket. This chapter tends to outline background of the study and problem statement. In addition, it discusses the research questions, research objectives and the significance of the study apart from presenting the research outline. 1.2 Study Background The origin of Cricket sport can be traced from the period of the dark ages, probably after the Roman Empire, almost definitely prior to the Normans invading England and almost certainly somewhere in Northern Europe. Circumstantial evidences suggest the fact that this game was started in Saxon or Norman times by children living in south east part of England in an area of dense woodlands known as Weald. It is generally believed that cricket was more of a children game rather than the adults. It was taken up by the adults in 17th century and since then, this sport continued to increase its popularity and public acceptance and never looked back. As far as the name of term â€Å"cricket â€Å"is concerned it is generally believed that this word had various possible sources. The earliest source is traced back to 1598 when it was called as cricket. It is thought to be derived from Middle Dutch term â€Å"krick â€Å"meaning a stick. There are another terms also available which all sugge st the possible involvement of Dutch in this sport. The game of Cricket is known to be spanning from the 16th century with matches being played since 1844, although officially ‘International Test Cricket was played from the year 1877 onwards. Test cricket is the oldest and longest form of cricket. It is also considered as the most reliable and challenging form of cricket to measure the worth of any team where 2 innings are played by each team. After the toss the team that bats first piles on as many runs as possible and declares the innings. Then comes the turn of other team and so the match goes on until the final result. The popularity and charm of test cricket is decreasing day by day because of the origination of new more exciting forms of cricket. Hopwood (2005) argues that the game of Cricket has been governed by the rules for more than 250 years. The Marylebone Cricket Club has been an authoritative figure in putting forth the rules of cricket and its subsequent amendme nts. In the year 2000, the MCC revised the rules of Cricket and introduced Spirit of Cricket to the laws of the game to maintain the unique character and enjoyment of the game. One day cricket is the most recognizable and viewed form of cricket in the world. It is being played and watched by the people with great enthusiasm. The most popular event â€Å"World Cup† of cricket is also based on the pattern of one day cricket. Most of the important and popular championships in cricket are based on one day matches. The one- day international cricket is a late twentieth century development. On 5th January 1971, first ODI was played between Australia and England and till now it is very popular among the cricket fans. Cricket matches are played and liked by the people on national and international level (Birley, 2003). There are many types of cricket like country cricket, club cricket, indoor cricket, womens cricket and cricket for blinds, but the most prominent and popular three types of cricket which are recognized by ICC (International Cricket Council) are test cricket, one-day and newly originated form twenty20 cricket. The arrival of Twenty20 on the cri cketing scene has surely divided the cricketing fraternity. Some believe that it is nothing but a travesty and should not be encouraged at any cost. They argue that since Twenty20 encourages far-from-technical cricket youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Also it will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. Plus there is always the argument that Twenty20 cricket will wean away interest from the traditional formats of the game, especially Test cricket. However, opinion regarding Twenty20 cricket still remains divided as its promoters insist that it will not replace any of the traditional formats but on the contrary will increase i nterest in them by pulling more people towards cricket as a whole. They also argue that the Twenty20 format is a great way of introducing cricket to the non-cricketing world which is used to fast games such as football. There is no doubt that the T20 version of the game has become the most popular and acceptable in the recent times but it cannot be said that other forms of the games have been overlooked. After the commencement of T20 cricket, many thought that the test cricket will be gradually extinguished from the cricket world. It is however wrong to say. All the legends of cricket still firmly believe that test cricket is the toughest and most resilient form of cricket which gets the best of any player. Test cricket judges mental ability and strength, the stamina and resilience factor and various other things of the player which twenty 20 cricket cannot judge. The game of Twenty20 sport involves two teams; each has a single innings, batting for a maximum of 20 overs. Twenty20 game is completed in about three hours, with each innings lasting around 75 minutes, thus bringing the game closer to the time span of other popular team sports such as football (Hopwood, 2005). It was introduced to create a lively form of the game which would be attractive to spectators at the ground and viewers on television. Since its inception the game has spread around the cricket world. The idea of a shortened format of the game at a professional level was discussed by the English and Wales Cricket Boardin 1998 and 2001. When theBenson and Hedges Cupended in 2002, theEnglish and Wales Cricket Board needed another one day competition to fill its place. The cricketing authorities were looking to boost the games image and popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast paced, exciting c ricket accessible to thousands of fans who were put off by the longer versions of the game (test cricket and one-day international cricket). Stuart Robertson, the marketing manager of the English and Wales Cricket Board, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11-7 in favor of adopting the new format. More than 30 focus groups were mobilized. 4,000, 15-minute, face-to-face interviews were set up to gauge the public appetite for the game. The image of Cricket in England had always been that of a sport which is slow-paced, sedate and boring. The audiences identified the length of the matches to be very long, albeit Test Match Cricket (5 days) of One-Day Cricket (8 hours). Easton (1996) argues that the general perception and image in the minds of the public was that Cricket is a sort of sport which more often than not results in boring draws (Test Cricket). Even in one-day cricket (50 overs), the batsmen would score their runs at a pretty slow rate resulting in a dull spectacle for the crowds attending to watch matches at the various cricket grounds. Hopwood (2005) maintains that the England and Wales Cricket Board had initially introducedTwenty20 cricket as a way to get the crowds back in domestic cricket. The first Twenty20 Cup in 2003 (now known as the Friends Provident T20) was marketed with the sloganâ€Å"I dont like cricket, I love it†and it was aimed especially at the youth rather than the cricket connoisseur. It was meant to be a game that would bring the entire family together for an evening of fun and carnival like atmosphere. The finals of the 2003 Twenty20 Cup (in 2003) saw performances by pop stars and rock bands and the party like atmosphere made it an evening to remember. It was a huge success as the crowds were pleasantly taken by surprise. More than the cricket on field the idea was to have fun; cricket just provided the means. This was the ‘fast food of cricket and the people just loved every s ingle bite. Since then Twenty20 has slowly risen in popularity. The first official Twenty20 matches were played on 13 June 2003 between the English counties in theTwenty20 Cup (now known as the Friends Provident T20). The first season of Twenty20 in England was a relative success, with theSurrey Lionsdefeating theWarwickshire Bearsby 9 wickets in the final to claim theTwenty20 Cup 1.3 Problem Statement This study focuses on crickets problem of enduring a severe and long held image problem which is proving difficult for the game to turn around and which is without doubt affecting the potential of cricket to draw vital media and monetary support. Critics have been leveled against introduction of twenty20 cricket. Public Relations activities being critical to the future of the game have not been implemented to the level that it should be or many in the game would like it to be. Many have argued that since Twenty20 encourages far-from-technical cricket, youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Besides, test cricket which is considered the ‘pinnacle of the game may soon suffer the absence of quality international players as cricketers such as Andrew Flintoff of England have retired from Test Cricket to accommodate themselves in Twenty20 Cricket amongst other international cric keters such as Paul Collingwood and Kevin Pietersen skipping the Domestic County Cricket season in the United Kingdom to play for the cash lucrative Indian Premier League. The implications of such incidents may only result in English Domestic Cricket losing out on valuable players and as a result failing to attract audiences and generating revenues for the English Domestic game. English and Wales Cricket Board has played a critical role in the introduction of twenty 20 cricket to the world but there has always been a lingering feeling that the English International cricket team has been inconsistent in their performances at the one-day international level (50 over cricket). Some experts in the game have linked the inconsistency of the international side to the structural problems in county cricket. Other people argue that twenty 20 cricket will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In twenty 20 cricket, at most times the pitches prepared are tailor made for batsmen to go for their strokes and put up big totals on the board. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. The sport of twenty 20 cricket faces another problem of lack of five test match series except for the Ashes. What could be better suited to sustain the interest of the cricket fan than have England tour India or vice-versa for a five test match series. Instead, we have two-Test series arranged at the last minute by the English and Wales Cricket Board. Nobody can anticipate or attend; nobody is satisfied except perhaps the broadcasters whose contracts are fulfilled. There is need for English and Wales Cricket Board to understand that there is no requirement for saturation and committing overkill by scheduling cricket all year around. Instead, just stage and promote the icon series properly, a nd Test crickets unique qualities will take care of the rest. 1.4 Research Questions This research responds to the problems associated with this study by attempting to evaluate the influence of twenty 20 cricket in accordance with the perception of different stakeholders. Hence the research questions that this studied tried to answer is listed as indicated below: What is the impact of Twenty20 cricket on the image of English Cricket Board To what extent has public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket Which is the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 Have public relation activities been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences What measures have the English and Wales Cricket Board put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.5 Research Aim and Objectives In order to obtain the goal of the study, the main aim of the study as well as specific objectives in relation to the impact of twenty 20 cricket on international cricket were formulated with research problems and research questions in mind. The aim of the study was to determine the impact of twenty 20 cricket on international cricket. To be able o obtain the mentioned main objective of the study, five specific research objects were formulated. The specific research objectives are stated as indicated below: To determine the impact of Twenty20 cricket on the image of English Cricket Board To find out whether public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket To establish the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 To investigate whether public relation activities have been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences To find out the measures that the English and Wales Cricket Board have put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.6 Significance of the study Sport industry contribute quite considerably to the development of different nations across the globe; hence this study is going to play a very important role in demystifying the implication of the introduction of twenty 20 cricket in the world of sport. Such information can be used by different stakeholder such as nations, industry players, players, spectators and the general public as well as students. Industry managers can use this study to gauge the implication of twenty 20 cricket and the impact it has on the world of sport. This is quite critical because it can be used by different stakeholders to make appropriate strategies that will be for their good and the good of the public. Perception of different stakeholders especially spectators of twenty 20 cricket will be very significant in making decisions in relation with the twenty 20 cricket sport. This research will also contribute to the pool of knowledge where students will be able to gain necessary knowledge to help them not only be informed but to also acquire relevant information necessary for the completion of their studies. CHAPTER TWO 2.0 LITERATURE REVIEW2.1 The Business of Sportianment Standard Bank of South Africa is a financial services provider, which is a subcomponent of the Standard Bank Group. According to Standard Bank Pro20 Cricket (n.d.), since 1997, the bank began providing sponsorship to cricket in South Africa. This initiative rejuvenated the back the playing of cricket at local level. The game had dwindling spectator s watching the matches. This was also coupled with declining interest. The Bank alongside the Cricket South Africa came up with the model of the 20-A-sidec cricket. According to Standard Bank Pro20 Cricket (n.d.), this was in the Year 2004. This involved lessening the one-day game of cricket. The concept of the 20-over was meant to last for only three hours. This had reduced number of overs. This made the game more interesting, faster than before and furious. This new version of the game of cricket was later to be named the Standard Bank Pro20 series. The objective of the Bank venturing in Pro20 cricket was to build on their existing high levels of association with cricket in South Africa and demonstrate to their chosen audience (Randall, 2004). According to Standard Bank Pro20 Cricket (n.d.), this was in order to show their brand was among those, which was ahead and was able to undergo changes to a better brand. The move by the Bank to place the brand closer to the youth that is through sponsoring the local sport of the cricket game in South Africa. Since the Bank had grassroots involvement with the local play of the sport of the cricket, they also wanted to collaborate with Cricket South Africa so that to repackage the local experience of the game (Suite 101, n.d.). According to Standard Bank Pro20 Cricket (n.d.), this is so that to bring vibrancy in the game making it more vibrant and lively. According to Standard Bank Pro20 Cricket (n.d.), the company opted for internal marketing campaigns as well as sports hospitality; through this, it viewed the strategy of additional opportunity to interact one on one with interested parties of the game on how it is play. The drive for having a new version or revised version of the ga me was because it meant to bring a renewed feeling among the traditional perception of the game. This is not for the sake of those who play the games alone but also for those who the sport as a way of entertainment. Off the pitch activities were brought as a form extra play and entertainment. This meant to act as an additional treat for excitement viewers were getting on the field. The composite of what resulted made the game more exciting and unique. The best phrase used to recognize the resultant product of this was sportainment. According to Standard Bank Pro20 Cricket (n.d.), this was a composite of both sports and entertainment. The phrase developed meant to give priority to the essence of Standard Bank Pro20 cricket. According to standard Bank Pro 20 cricket (n.d.) the game took the design that features three pillar experiences. According to Standard Bank Pro20 Cricket (n.d.), these are mainly cricket, stadium and broadcast. The nexus between the three pillars gave the stakeholders the integrated treat of sportainment. The innovation into the sport of cricket thought out and imported courtesy of the collaborated effort of Standard Bank South Africa jointly with Cricket South Africa (Cricket Web, 2010). The effort involved the bringing in of new dugouts for players at the ides of the field. According to Standard Bank Pro20 Cricket (n.d.), this meant to enhance game watching by the audience seated on the bench with clarity. The game increased he speed at which the players played the game (BBC, 2006). This saw the facilitation of faster changes in the batsmen. The new type of the dropped some of the old team t actics and umpire kit designs; this meant to improve the appeal while watching the game. According to Standard Bank Pro20 Cricket (n.d.), they took the measure to move the umpires into the field carried by vehicles that bore the name of the brands on the side. There was notable change on the play of the game. This was especially on the batting style. According to Standard Bank Pro20 Cricket (n.d.), there was the introduction of a free hit for a no ball. In the stadium there, standard Bank tailored the Hard Hats for fans. There was distribution to fans of headgear for protection against the significant number of fours and sixes expected in the new boundary-bashing version. There was improvement done that came with additional cameras for broadcast purpose. According to Standard Bank Pro20 Cricket (n.d.), these are non-fixed and could be moveable that is from one place to another. When there are international matches in the Pro20 cricket series, more pomp and color were in addition to the stadium. Professional dancers would be ushered into the podium. A DJ booth will come in handy, which are in position placed at an elevated level. The common horizontal digital boards for advertising were removable and in their place put enhanced ones. These new ones have more features. According to Standard Bank Pro20 Cricket (n.d.), these are wider vertical Power Towers. They used to communicate messages. In addition, they have images that parallel the action that is taking place in the field. When SuperSport came on board, this came with untested initiatives to support. These provided with the cricket and stadium an experience. The experience is for live ball-by-ball viewers. The commentators trans-located: newly to the grandstands, as it was not like before. Previously, these were host at the media suite as well as the commentary boxes. In this new position, they are able to interact with spectators. According to Standard Bank Pro20 Cricket (n.d.), this is especially at the b reaks of the games. The new facelift accompanied with providing the fielding captain with an earpiece together with a lapel microphone. According to Standard Bank Pro20 Cricket (n.d.), the commentators capacitated so that they can link directly link in perception and mind with the players. This is at opportunity moments of the game. According to Standard Bank Pro20 Cricket (n.d.), live interviews conducted with the outgoing batsmen after each wicket. Heart-rate monitors attached to some of players on the field. This meant to provide those watching via television broadcast with additional action from the field (Hubbard and Thomas, 2007). 2.2 The Business Side of Cricket According to Easton (1996) the communication to influence peoples ideas, theories as well as feelings used through analogies. This is a common practice in the field of business. A clear analogy occurs between the battlefield of sports and business occurrences. In order to win a game of cricket ones needs a well thought out strategy (Savicca, 2011). This is a similar case as in the business fraternity. There is need to think about how the situation will be in the field. This is like an objective visioning the business venture that is, accompanied with an analysis of the strengths as well as weaknesses. There is a lookout for threats as well as opportunities lingering around the business. The cricket strategy for having the vision is to develop a new product. According to Easton (1996), this has bases on a crop of new players. There is need to prepare for strong wickets which will assure the goes back home after a game with the victory. This is like a market strategy. This is where cha nces for success are vital. Like a business scenario there is need to know what kind of product one is offering to the market. This followed by a winning formula, which is the marketing mix. According to Easton (1996), the same applies to the game of cricket. There is need to know the kind of players one has and how to formulate a workable strategy to win based on their skills. In describing what kind of product that is needed in the sport of cricket; there is need to screen the kind of players one has at his disposal. According to Easton (1996), just like determining the price of the product; the analogy in the game of cricket is the level which to depend on players that you field during the playing of the game, that is, what role best fit each player when on the field of cricket. This resembles how to distribute resources in the case of a business set up. The thought one has to have is about the strength that will promote the possibility for a victory, that is, how one ensures that, the other team has been defeated. According to Easton (1996), this thought out done even before the game begins. Just like the way one thinks out how the marketing mix is going to be done; one has to formulate a strategy that enables to understand the game w hen playing at home as well as when playing at the opponents home turfs. As it happens elsewhere, one has to keep watch on the ongoing in the marketing front. One has to compare business performance with the occurrences in the market sales and profit as well as the market share. According to Easton (1996), in the case of the game of cricket one has to compare their performance within the league and find out how to improve play. That is at the team level. At member level, one can assess their capacity in the bowling and batting. The opportune to sell in business is just as important as the way it may be in a game of cricket. Any skipper who has had to sell to a seasoned opening batsman that he should bat further down the order will need the very best selling skills. A skipper ought to know how the team would move in to their victory. These are the success factors of the game. According to Easton (1996), skipper must ensure that the score is at five an over or endeavor to make sure th e opposing teams best batsman remains always off the strike throughout the game. The rest of other team members should have already known the game plan that the skipper has in mind. This enables the team to launch their tactics without any ado. Because the opponent has opinion that is always to be on toes to know the tactics on application by the opponent by reviewing what has done throughout the past games played, then the team has to deliver a good product. These make the defeats inevitable. According to Easton (1996), in order to make good out of a game through a win then these success has been register through understanding how to cohere as a team. There is need to understand capabilities of each member in the team so that to get the best out of them. These same applies to a business deal there is need to know the capacities of different dealers in the chain to make good out of them. According to Easton (1996), it is true that the business is for the people by the people. Thus, those participating in a transaction are the ones who make up the business. Leadership in a game of cricket is held to create an authority that will drive the team to a common purpose. The common for the team during a game is to win. The team just like a business will for the human communities that have brought together for a common purpose. That is why some underdogs have surprised the big names of the game. According to Easton (1996), understanding the team members, how they react, their skill levels and how best to utilize them, and aligning them to achieve a common goal is vital to the leaders success. During the headingly test, Mike Brearly the skipper demonstrated this brilliantly. According to Easton (1996), in the game of cricket just as in the business front there is need to understand each such that role are set out clearly for every player. This can be on bases of what one is best base on what to do. It should also matter on placing people based on how they consider themselves during a win or loss. According to Easton (1996), this can be likened t o LIFO terms; this is in the way they to assess he behavior when the going is well and how their behavior when they are under pressure. The team may design in a way these factors well taken care of. According to Easton (1996), for instance, who comes in handy to be supporting the captain? Who is suited to do the try as well as serve as the captain of the side? Who will give their place up as a substitute in the batting in order to save the team from a loss? There exit several types of mixes and types that make up the world of cultures in business. These could include the power, people, task as well as role. Just like in business the game of cricket, this is the same (Fischer, n.d.). 2.3 Actuating a Sport as a Business According to Goldman and Johns (2009), any game at the level of business of sport must show how it is economically significant at all the levels of the society. This makes it an important component both as an economic activity as well as wealth creation. Market research has shown those willing to invest in sports sponsorship; this has risen since 2003 by a twenty-nine percent proportion, which best estimated to be US$2.4 billion. This makes part of a proportion of the larger global sponsorship industry. This best estimated to be about US$28 billion in 2004. In the case of South Africa, the amount of money put into the sport as a direct expenditure in terms of sports sponsorship has increased. In 1991, the amount spent in terms of sponsorship was R 207 million but this rose such that in 2000 the amount was R 1billion. Recent case studies show that the amount spent in the sport has risen to 2.6 billion Rand. These studies have further shown that another R 2.2 Billion has spent on lever aging sponsorship. A case in point to identify with is the 1984 when the Los Angeles hosted the Olympics. The Olympics significantly boosted sports marketing. According to Goldman and Johns (2009), this event turned athletics into a sponsored business. This became the first to be operational on revenues generated by private sponsor revenues. The other Olympics operated on a bid to generate profit. In addition to the competition that is experience on the field, sports teams also compete for favor from spectators, media coverage, brand sponsors, product consumers as well as bidding investors. From this perspective, this is making sporting action become a business entity. This is with professional management. Those in management will rather perceive those in their sport team as a brand and are important to sell in the sport club. Thus, the sports icons are rather making sure every sports event is a value addition. This makes them important in the public eye. According to Goldman and Johns (2009), these makes them become valuable and can attract and influence the perception and attitude of other stakeholders the game. Sports Clubs like Manchester United, Real Madrid as well as the New York Yankees have set pace in showing the value of product branding in games is all about? This act makes the sports seem rather to act independently when displayed. The venture is such that the bran d can sell independently of the athlete success. Take for instance the case of Real Madrid. In the football season of 2003/2004, they made up to â‚ ¬64.3 million in the form of merchandising sales. Out of the revenue generated, the brand sold 1.5 million shirts mostly to other countries. The clubs at the helm of football action, mainly based in Europe collectively grew by a margin of 11%, which is equivalent to â‚ ¬ 3.7 billion in 2006/2007. During this time Real Madrid was rated as the first club to make up revenue of â‚ ¬360 million. Research has classified the art of sports marketing in to two versions. According to Goldman and Johns (2009), there is marketing of sports as well as marketing with sports. The marketing of sports involves marketing strategies of sports events as well as sports kits to a target audience of the players, athletes as w