Understanding customers- analysing customers using mosaic Essay

appreciation customers- analysing customers using mosaic - Essay ExampleUnderstanding customers- analysing customers using mosaic It helps to increase customer homage and thereby thwarts customers from switching to the products offered by other companies. Mosaic UK is a useful tool utilised by many companies to gear up their segmentation strategy based on the consumer motleys provided in the Mosaic profile system. setoff of all a detailed analysis of the Mosaic profile system developed by Experian plc is presented in this study. Next this study would include analysis of information ideas hustling by Experian related to three retailers operating(a) their business operations in United Kingdom. The customer profiling related to each(prenominal) of the three retailers would be compargond to have an idea about its impact on the different marketing strategies followed by the organisations. Segmentation of customers is an strategic marketing strategy followed by the business organi sations and its importance has also been included in this study. Next this report takes help of a case study for suggesting some consumer marketing ideas for some fashion retailers who might be interested to target a specific Mosaic Group. Experian plc has developed a system which helps in classification of the households in UK and has been named as Mosaic UK. It is a type of geo-demographic segmentation system which is available commercially. Consumer classification reports prepared through Mosaic UK are helpful in understanding the Behaviour, demographics and lifestyles followed by all the households and individuals present in UK. Understanding the consumer behaviour patterns in different parts of UK is critical to the success of any organisation because it helps the companies to develop products that best satisfy the concomitant needs and requirements of the customers. Mosaic UK is helpful to the organisations in three ways The companies are able to increase the values of its cu stomers through in-depth understanding of the behavioural patterns of their customers in UK The value of a particular location in which a company targets to sell its products is also increased through the development of worthy marketing mix using information from Mosaic UK Mosaic UK is also helpful in assessing the risks associated with investment funds in a particular location in UK Thus Mosaic UK developed by Experian is then an important tool to segment and classify consumers in UK based on various characterising features. The latest transformation of Mosaic UK that is available in the market now helps in classification of consumers present in UK into 67 different types which are spread over 15 distinct gatherings of people (Experian Mosaic, 2010). A brief overview of each of the 15 groups of people identified through Mosaic UK is given below Group A alpha Territory This type of group comprises of the most influential and wealthy individuals staying in UK. Group B passkey R ewards The managerial and executive classes of people are categorised in this group. Group C Rural sex segregation This type of group includes people lively in isolated cottages and small villages in UK. Group D Small Town Diversity This type of group are classified as people living in small and medium sized towns in UK. Group E Active Retirement This group of people are aged over 65 years and are spending their